Morena, meanwhile, can be used to refer to someone whose shade of skin color falls somewhere in between the two extremes. The terms guera and guero are reserved for fair-skinned, blonde-haired, and blue-eyed people, while prieto refers to dark skin, and negro and negra is used to label black people. That’s because in Mexico, beauty is in part defined by the color of your skin. “She was like, you don’t understand, I was so happy to see someone like this because no one that looks like me has ever been on the cover.” “Even a friend of mine, who is of Mexican descent, never lived in Mexico, lives in Texas, she’s very indigenous looking, American, third-generation American,” said Karla Martinez, the editor in chief of Vogue México and Vogue Latin America. Prior to that, women on the cover tended to be thin, tall, and light-skinned. The groundbreaking move was the first time that Vogue México put an indigenous woman, who would also be the first to be nominated for an Oscar for Best Actress, of that skin tone on its cover. “Without a doubt, the best cover in years.” The cover image went viral, with a number of people praising it. Last December Vogue México debuted a cover featuring Yalitza Aparicio-the dark-skinned, Oaxacan lead actress of filmmaker Alfonso Cuarón’s Roma, a moving black-and-white narrative that tells the story of a wealthy Mexico City family’s maid who becomes pregnant-dressed wearing a Dior look inspired by escaramuzas, fashionably-dressed Mexican rodeo women. It was a magazine cover that caused an Instagram sensation. Why is what is beautiful to some cultures considered unattractive in others? In this series, Document investigates ideas of beauty, class, and race around the world-and questions how we can shed this social conditioning.
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